Sahel International Journal of Administration and Governance (SIJAG) — Volume 1, Issue 2 (2026). Published 18 October 2026.
This study examined the effects of affiliate marketing and mobile marketing on consumers' buying behaviour in Adamawa State, Nigeria. The study was motivated by the growing adoption of digital technologies and the increasing use of mobile devices and third-party digital promoter…
The study examined the Perception of Women Entrepreneurs on Victims Support Fund Intervention, Self-efficacy and Women Entrepreneurship Development in North-Eastern States, Nigeria. The study used a structured questionnaire to collect data. A total of four hundred and eighty (48…
This study examined Alternative Dispute Resolution (ADR) strategies and employee performance in selected Universities in North-East, Nigeria. Specifically, the study investigated the effects of Neutrality Dispute Resolution and Collaborative Law Dispute Resolution. A descriptive…
The study examined the effect of Self-Efficacy on Women Entrepreneurship Development. in North-eastern States, Nigeria. The study used a structured questionnaire to collect data. A total of four hundred and eighty (480) copies of questionnaires administered to the internal displ…
This study examined the relationships between content marketing, mobile marketing and consumer buying behavior among online shoppers in Adamawa State of Nigeria. Drawing on the Information Asymmetry Theory and Signaling Theory, the paper employs the Stimulus–Organism–Response (S…
Macroeconomic policy uncertainty remains a major challenge to economic growth in Nigeria, where fluctuations in monetary conditions, government fiscal operations, trade openness, and exchange rates can influence investment decisions, production costs, and aggregate demand. This …
Households in northeastern Nigeria face overlapping livelihood, market and environmental shocks, yet the relationship between cumulative exposure and household hunger remains insufficiently documented at the regional level. This study examines shock incidence and severity using …
Persistent fiscal deficits in Nigeria have coincided with sustained inflationary instability, yet rigorous, methodologically transparent empirical evidence on the deficit–inflation nexus over an extended sample that incorporates the structural reforms of 2023–2024 remains scarce…
